A2P 10DLC MESSAGING – SEND SMS VIA A DEDICATED LOCAL NUMBER WITH A2P 10DLC
Manage compliant SMS campaigns using a local dedicated number anywhere in the United States
A2P messaging refers to business SMS sent through an online platform or app. In the past, conventional ten-digit mobile numbers were limited to P2P (Person to Person) messaging. With recent US regulations, businesses can now register their SMS campaigns and send A2P messages using a standard local number—10DLC.
Previously, A2P messaging in the US was restricted to Short Code and Toll-Free virtual numbers. Now, with Ten Digit Long Code (10DLC), you can send cost-effective A2P SMS using a traditional US mobile number. Utilize a recognizable mobile number for your brand, choose from various SMS use cases, and register your campaign to start sending with A2P 10DLC
Use an online gateway to send business SMS with A2P 10DLC, the new standard in the US.
SMS campaigns can be either Mixed or Dedicated to meet your unique messaging requirements.
Feel confident that your brand and SMS campaigns adhere to TCR registration requirements.
Cost-effective A2P messaging with robust reporting and message tracking capabilities.
Ten digit long codes resemble standard mobile numbers. 10DLC offers a recognizable number that resonates with your customers. Ensure they know they are receiving messages from a live person.
Although 10DLC is similar to existing long codes, it leverages a reliable messaging channel with throughput levels tailored for A2P SMS campaigns approved by mobile operators. To ensure a trusted system and high-quality SMS engagement, AT&T and T-Mobile mandate companies to register their Brand and Use Case for current and future campaigns using local long code numbers.
Authorized SMS and MMS Applications
Greater throughput and message traffic
The Campaign Registry (TCR) verifies brands and their campaigns for 10DLC, designating appropriate transmission capacities based on each specific use case. Adhering to CTIA best practices for SMS campaigns ensures compliance with industry.
Getting started is easy — just provide your Brand and Use Case details, and we’ll handle everything else.
Begin by registering your Brand, followed by all your campaign use cases for SMS and MMS.
Assess your total throughput. Get authenticated and evaluated for additional use case possibilities.
Integrate A2P 10DLC use cases with mixed campaigns or distinguish them into dedicated campaigns.
Upon registration, use cases must be approved by The Campaign Registry before you can begin sending A2P 10DLC campaigns.
Standard use cases receive automatic approval, while certain Special use cases require verification or vetting before they are approved.
Answering common questions about the A2P 10DLC updates. For additional details, refer to the CLiX Knowledge Base.
A2P 10DLC (Application to Person Ten Digit Long Code) is a system being introduced that enables businesses to send A2P messages over a sanctioned channel that is approved by US carriers.
Carriers define a campaign as a messaging use case, which includes sending delivery notifications and security alerts, as well as marketing messages. Some brands will need to register one campaign use case, while others may have to register multiple. Talk to our Customer Success team for more information on Dedicated and Mixed campaigns, and the campaign use case options.
CLiX is an officially registered CSP (Campaign Service Provider) that facilitates the registration of a company’s brand and campaign(s). We submit this information to the TCR (The Campaign Registry) which was formed by US carriers to regulate the telecommunication industry for A2P 10DLC.
The result will vary based on the operator, but AT&T has plans to block traffic that is not properly registered starting 1st of June. We recommend all customers who send over a 10DLC with CLiX, have their brand and campaign registered to ensure reliable delivery of their messages. Note: Carriers have extended a 30-day grace period to ensure you have ample time to register your Brand and Use Case. We suggest you register as soon as possible to avoid any disruptions. Unregistered campaigns run the risk of messages going undelivered and being blocked.
The Campaign Registry has introduced costs to register brands and campaigns, and pricing varies by the operator. CLiX may incorporate these costs into our standard 10DLC pricing. Please get in contact with us for more information regarding these costs as they are subject to change.
Submitting your details only takes a few minutes. However, the time to get a brand and campaign approved typically takes 1-3 business days. This can be shortened or lengthened depending on whether we have all the information required and it is accurate.
The table below references the limitations imposed by US carriers based on the TCR Trust Score. Once a brand is registered and approved on the TCR, a score will be allocated based on various criteria related to that brand. The score will determine the throughput and limits available to that brand and campaign, and are preset by the US operators like AT&T and T-Mobile. Operators may change these in the future.
• Agriculture • Communication and Mass Media • Construction and Materials • Education • Energy and Utilities • Entertainment • Financial • Gambling and Lottery • Hospitality and Travel • Information Technology • Insurance • Manufacturing • Non-Government Organization • Real Estate • Retail
Yes, MMS campaigns will also need to be registered with the TCR and US operators.
CLiX can have your brand submitted for vetting through an external vetting partner. Brands that are vetted can have access to all standard use cases and potentially achieve higher messaging throughput.
If you plan to send SMS or MMS messages to the United States using a 10-digit long code (10DLC) through CLiX, it is essential to complete this straightforward online A2P 10DLC registration form. This requirement is mandatory for all CLiX users, including businesses and individual hobbyists, as all SMS traffic via CLiX is considered application-originated, necessitating A2P 10DLC registration to ensure compliance and message deliverability.
Please note that the A2P 10DLC system is specifically designed for 10DLC numbers. However, if you’re U.S. messaging needs can be met with Toll-Free or short code numbers; these options do not require A2P 10DLC registration and could serve as viable alternatives.
Choosing A2P 10DLC registration provides advantages such as lower message filtering and higher messaging throughput. On the other hand, unregistered traffic from a CLiX 10DLC number may incur additional carrier charges.
Registration is a simple: just enter your information in our user-friendly online form.
We encourage you to begin this important process to improve your messaging efficiency and compliance.