Integration can refer to the merging and optimization between two different software applications or systems. Many businesses implement some form of software or application integration, to replace or enhance a business process.
For example, businesses can integrate an application such as a SMS API into its existing CRM or eCommerce platform. This integration modernizes and adds to their communication abilities, within an established system and business process.
The integration of various software products is used to build a business’s personalized tech-stack. A tech-stack becomes the underlying elements of any web or mobile application, which could include CRMs, digital analytics, or social media tools. These integrating applications interlock, to increase response time, results, and efficiency.