REST
Representational State Transfer is a recently developed software architecture style that allows for a higher number of data formats. 70% of public APIs follow REST
Program
A program is an SMS-based campaign that an end-user Opts In to receive. These SMS programs are usually mobile marketing campaigns and can incorporate both
Person-to-Person (P2P)
P2P Messaging refers to an individual person who subscribes to specific wireless messaging services or messaging applications in two-way communication with another individual.
Over The Top (OTT)
OTT refers to third-party instant messaging services and online chat as an alternative to SMS messaging, for example, WhatsApp.
Outlook Message Service (OMS)
OMS is a feature that allows users to send and receive SMS from Microsoft Outlook through a specialized interface. Depending on which version of MS
Opt-Out
The end-user revokes consent to receiving messages from the Customer, usually by replying to an SMS with ‘Stop’. Opt-outs are a critical part of complying
Opt-In
The end-user provides consent to receiving messages from the Customer.
One-Time Password (OTP)
Short for One-Time Password, OTP is a code sent to a separate communication source, like SMS, to authenticate who is completing an action, such as
Multipart Message
SMS are limited to 160 characters determined by industry standards. Many handsets can receive multipart messages, which are made up of more than one SMS
MMS
Short for Multimedia Messaging Service, MMS is the standard protocol for sending messages containing image, audio or video files. An MMS can currently hold 300kB
Message Recipient
In relation to sending a message, the message recipient is the customer’s intended receiver of that message.
Long Code
A long code is a virtual mobile number that looks like a standard mobile service number of the country it is hosted from. It’s used